An Overview of Outdoor Cinema Marketing

Outdoor Cinema is suited to areas that have a warm climate with medium to low rain fall and has public areas which can be used to erect an Inflatable Movie Screen. Great views in and around the area of the site is also a great bonus but not always needed for a successful night. By adding food stalls, art exhibition and or live music you can overcome the location issue of your evening.

7 Steps to developing an Outdoor cinema Campaign

When developing an Outdoor Cinema event there are a number of things you should take into consideration, some of these are:

First select and appropriate area to host your Outdoor Cinema event ensuring that there is adequate space for the selected Inflatable Screen plus appropriate seating space for your desired audience size.
Ensure you have approval from the local council or community body that owns the land where you plan to hold your Outdoor event. You will be required to complete some paper work and the amount of detail required can vary.
Select an Outdoor Cinema company who can assist you with providing an Inflatable Outdoor Screen, projector, sound equipment and all other equipment required to run a success Outdoor night.
An Outdoor Cinema company will be able to provide advice on how to best run an Outdoor event including, best set-up of inflatable screen and equipment for the night, safety requirements, what films are best for your audience, fundraising tips and general event management advice.
Select the appropriate film/s for your designated Outdoor movie audience. When selecting a film to be played on an Outdoor Inflatable Screen you must consider that children may attend the event and this will effect your film selection. Showing any film over an M rating in a public setting can be difficult unless it has been well promoted to the local community ensuring no minors attend the event. There are a number of websites which can give you great advice on your desired film but one of the best is http://www.imdb.com. Type in your film and in most case this website will be able to provide advice on who made it, rating, actors, etc. but the most useful area of this website is Parental Guide which gives you a step by step breakdown of any possible controversial areas of the selected Outdoor Cinema film.
Once you have selected your film Licensing the film for an event is a must. Not gaining approval to play the film at an Outdoor Cinema setting can lead to large fines from film distributors and owners. Within each country and for each film the distributor can vary but within Australia the best organisation to contact is Village Roadshow. Again your chosen company will be able to help you with this.
To ensure a successful evening promotion of your Outdoor Cinema event is essential. Your selected Outdoor company will be able to provide advise on the various ways to promote this specialised event. A few suggestions include; local paper, letter box drop, local radio, websites ( e.g. facebook, local council or event websites, twitter,), email, etc.

By following the above steps you will be well on your way to providing a enjoyable and successful Outdoor Cinema event.

Adam Lever is a expert in Outdoor Cinema Production. Visit his website for an overview of Inflatable movie Screens [http://bigscreen.slava.com.au/inflatable-movie-screens] and how to use them for your next marketing campaign.